Director of Customer Marketing

Location: [Island HQ in Coppell, TX]

About Island:

Island is a reimagining of enterprise work. A single space, where everything organizations need to work safely and productively is built in. And everything else is out of the way. It's only one small change. But for the world's leading enterprises working on it right now, it's changing everything. This is Island. The Enterprise Browser.

About the Role:

We are seeking a data-driven and customer-focused Director of Customer Marketing to lead initiatives that enhance customer engagement, advocacy, and retention. This role will play a crucial part in developing customer communications, advocacy programs, and marketing campaigns that strengthen relationships and drive expansion within our existing customer base. You will collaborate closely with cross-functional teams, including Sales, Customer Success, and Product Marketing, to amplify customer voices and create compelling content that highlights customer success stories.

Key Responsibilities:

• Build and manage customer advocacy programs, including case studies, testimonials, and reference programs.
• Collaborate with the Customer Success team to identify and nurture customer champions.
• Create and distribute compelling customer-focused content, including success stories, whitepapers, and video testimonials.
• Partner with the Product Marketing team to develop messaging and campaigns that promote product adoption and usage.
• Leverage customer insights and data to inform marketing strategies and improve the customer experience.
• Work closely with the sales team to equip them with customer stories and materials that support cross-sell and upsell efforts.
• Measure the impact of customer marketing initiatives and continuously optimize strategies based on data-driven insights.
• Develop and implement a scalable customer appreciation gifting strategy to enhance customer relationships.
• Evaluate, configure, and launch advocacy and reference tools to streamline customer engagement efforts, with support from Head of Customer Marketing.
• Review, consolidate and tag customer quotes into an easily searchable asset for use across marketing and sales initiatives.
• Manage and prioritize customer advocacy requests from Marketing and Sales teams to ensure alignment with broader company goals.
• Support and promote customer events, including user groups, roadshows, and Customer Advisory Boards as needed.

Qualifications:

• 5+ years of experience in customer marketing, advocacy, or a related field.
• Strong understanding of B2B marketing, customer engagement strategies, and customer lifecycle marketing.
• Exceptional communication skills, both written and verbal, with a knack for storytelling.
• Proven experience in creating compelling customer content and case studies.
• Ability to build strong relationships with customers and internal teams.
• Experience with marketing automation tools (e.g., HubSpot, Marketo, Salesforce) is a plus.
• Strong analytical skills and ability to leverage data to drive decisions.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Passion for customer success and advocacy.

Why Join Us?

• Be part of a dynamic and innovative team that values customer relationships.
• Opportunity to lead impactful programs that directly contribute to company growth.
• A collaborative and inclusive work environment.
• Competitive salary and benefits package.

If you are passionate about elevating the customer experience through marketing and storytelling, we’d love to hear from you! Apply today and help us shape the future of customer engagement at Island.