Direct to Consumer Marketing Manager

Guardant Health is a leading precision oncology company focused on guarding wellness and giving every person more time free from cancer. Founded in 2012, Guardant is transforming patient care and accelerating new cancer therapies by providing critical insights into what drives disease through its advanced blood and tissue tests, real-world data and AI analytics. Guardant tests help improve outcomes across all stages of care, including screening to find cancer early, monitoring for recurrence in early-stage cancer, and treatment selection for patients with advanced cancer. For more information, visit guardanthealth.com and follow the company on LinkedIn, X (Twitter) and Facebook.

Are you passionate about marketing and eager to make a tangible impact in the healthcare sector? We’re seeking a dynamic consumer marketing manager to lead and execute DTC tactics that drive brand awareness and conversion initiatives. This role emphasizes digital communications while utilizing a variety of channels such as broadcast, CRM, direct marketing, and in-office strategies.  

The Marketing Manager will work in collaboration with the Senior Director of Marketing and brand team to develop and execute strategic and tactical marketing plans for the screening business. This individual is responsible for managing cross-functional teams in the development of advertising and promotion tactics and execution. This position requires the individual to foster positive working relationships to partner collaboratively with internal and external partners to execute plans 

Key Responsibilities Include: 

• Develop and Execute Consumer Campaigns 
  Lead the strategy and execution of multichannel consumer campaigns—including digital, broadcast, CRM, and in-office tactics—to drive brand awareness, increase screening intent, and support Shield adoption. 

• Activate Patient-Facing Experiences in Practices 
  Design and deploy consumer-facing materials for the in-practice setting (e.g., waiting rooms, exam rooms, rep-enabled tools) to help patients take action on screening—coordinating closely with sales and HCP marketing to ensure clarity of roles and brand consistency. 

• Drive Agile Campaign Management 
  Manage the full campaign lifecycle using agile workflows—from insight and brief development through MLR approval, launch, and in-market optimization—continuously iterating based on performance and learning. 

• Leverage Consumer Insights & Campaign Analytics 
  Use dashboards, KPIs, and segmentation insights in collaboration with analytics partners to refine messaging, targeting, and channel strategy—ensuring data-backed decision-making throughout the funnel. 

• Ensure Cross-Functional and Brand Alignment 
  Work across consumer marketing, field, training, PR, and MLR to deliver cohesive, compliant, and high-impact consumer experiences that reflect Shield’s value and urgency. 

• Oversee Agencies, Budget, and Strategic Planning 
  Manage day-to-day agency execution, oversee the consumer marketing budget, monitor market trends, contribute to brand planning, and support reporting cycles that demonstrate ROI and inform long-term strategy 

• Bachelor’s degree in Marketing or related field equivalent 

• 4-6+ years of relevant work experience in marketing 

• Prior experience in life sciences marketing or CPG marketing 

• Strong leadership, communication and interpersonal skills, and an exceptional ability to work cross functionally with internal and external agency partners to achieve marketing goals; ability to lead without authority 

• Excellent project management capabilities, good analytical and conceptual abilities, self-starter initiative and team orientation 

• Strong communication, presentation and inter-personal skills 

• Proven ability to work in a fast paced, collaborative environment and highly skilled in prioritization with strong attention to detail  

• Demonstrated creativity and creative management, including collaborating with a creative team and/or agency partners  

• Preferred: 

• DTC Mass Media (TV, Web/Digital) experience 

• CRM experience 

• Understanding of social media platforms and their application 

• Ability to work with all levels in a matrixed organization 

• Ability to influence senior management 

Hybrid Work Model: At Guardant Health, we have defined days for in-person/onsite collaboration and work-from-home days for individual-focused time. All U.S. employees who live within 50 miles of a Guardant facility will be required to be onsite on Mondays, Tuesdays, and Thursdays. We have found aligning our scheduled in-office days allows our teams to do the best work and creates the focused thinking time our innovative work requires. At Guardant, our work model has created flexibility for better work-life balance while keeping teams connected to advance our science for our patients.

The US base salary range for this full-time position is $123,760 to $170,170. The range does not include benefits, and if applicable, bonus, commission, or equity. The range displayed reflects the minimum and maximum target for new hire salaries across all US locations for the posted role with the exception of any locations specifically referenced below (if any).

For positions based in Palo Alto, CA or Redwood City, CA, the base salary range for this full-time position is $145,600 to $200,200. The range does not include benefits, and if applicable, bonus, commission, or equity.

Within the range, individual pay is determined by work location and additional factors, including, but not limited to, job-related skills, experience, and relevant education or training. If you are selected to move forward, the recruiting team will provide details specific to the factors above.

Employee may be required to lift routine office supplies and use office equipment. Majority of the work is performed in a desk/office environment; however, there may be exposure to high noise levels, fumes, and biohazard material in the laboratory environment. Ability to sit for extended periods of time.

Guardant Health is committed to providing reasonable accommodations in our hiring processes for candidates with disabilities, long-term conditions, mental health conditions, or sincerely held religious beliefs. If you need support, please reach out to [email protected]

Guardant Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

All your information will be kept confidential according to EEO guidelines.

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Please visit our career page at: http://www.guardanthealth.com/jobs/