Director of Local Marketing & Revenue

About Us:

Figure8 is an experience first company. We create experiums. Places outside of distraction, away from expectation, and beyond inhibition. Spaces to get lost and found. We invite guests to take a moment. To recognize, realize, and reignite relationships with the people and places around them.

About The Role:

The Director of Local Marketing & Revenue will lead all local, non-digital marketing and revenue-generating initiatives for the Museum of Ice Cream’s newest location. As a peer to the General Manager, own $1.3M in annual revenue per museum through partnerships, community ticket sales, group bookings, and grassroots marketing efforts. They will act as the Museum’s local face in the tourism and community landscape, developing strong B2B relationships, leading on-the-ground activations, and crafting referral strategies to drive awareness, visitation, and event bookings.

This role is perfect for someone who thrives at the intersection of sales, community engagement, and creative marketing — and who can build a revenue stream from the ground up while staying joyful and brand-aligned.

Local Marketing & Sales Strategy

• Develop and implement a local revenue strategy focused on partnerships, group sales, and community-driven ticketing.
• Own a local revenue goal of $1.3M annually, and design tactical initiatives to meet or exceed it.
• Build and manage a sales pipeline across verticals (e.g., hotels, event planners, corporate clients, tourism partners, concierges, schools, and community groups).

Partnership & Group Sales

• Drive revenue through corporate events, birthday parties, full venue buyouts, and local brand activations.
• Build referral-based partnerships with Miami hotels, tour operators, travel agents, and local businesses.
• Serve as the key contact for local clients, including organizing site visits, walkthroughs, and presenting proposals for group/event bookings.

Ambassador & Influencer Network

• Create and manage a local ambassador program (hotel concierges, influencers, bloggers, local guides) to drive awareness and referrals.
• Offer tools and incentives (e.g. ticket commissions, perks) to keep MOIC top-of-mind among tourism and hospitality professionals.

Street Team & Community Engagement

• Develop and manage a street team program to activate in high-traffic areas like Miami Beach, Wynwood, and Brickell.
• Represent MOIC at community and tourism events, building presence through sponsorships, activations, and grassroots outreach.
• Identify high-impact neighborhood events or schools/camps to partner with for awareness and visits.

Event Marketing & Client Experiences

• Plan and execute “familiarization” (FAM) events, influencer nights, client mixers, and partner activations.
• Personally host and steward key partners through the MOIC experience to convert them into evangelists.

Performance Tracking & Revenue Management

• Track all offline revenue channels using a CRM and sales performance tools.
• Analyze ROI on campaigns, events, and partnerships — and optimize approach to maximize conversion.
• Manage a local sales budget and keep expenses within 25% of attributed revenue.

Internal Collaboration

• Partner with the GM and HQ marketing team to align on messaging, campaign timing, and operational readiness.
• Coordinate group bookings and events with the local ops team to ensure seamless guest experience.
• Be present onsite 3+ days a week during launch (or as needed) and available for evening/weekend events when necessary.

• 5+ years of experience in sales, marketing, or business development in attractions, hospitality, events, or tourism.
• Proven track record in generating B2B leads, closing deals, and exceeding sales targets.
• Strong public speaking and presentation skills; confident in leading partner events and meetings.
• Local Miami market knowledge — tourism seasons, key hospitality partners, and event calendars.
• Comfort with CRM systems (e.g., HubSpot, Salesforce) and working with data to track success and make adjustments.
• Ability to independently manage programs while collaborating with cross-functional stakeholders.
• Strong organizational skills with a creative mindset — equally at home with spreadsheets and street fairs.
• Flexibility for travel (up to 50%) and working nontraditional hours for events, partner meetings, and outreach.

This role offers a base salary of $100,000–$125,000 USD, commensurate with location and experience, along with strong bonus potential tied to annual performance goals.

• Medical, Dental, and Vision, benefits
• Stock options
• Paid time off 
• Annual Company Summit
• Annual Company Events 
• 50% off retail products
• Ability to advance within the organization