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Sales Manager

Cogent Talent Solutions Traverse City, MI Full-time
$45,000
per year

Job Description

Our client is a leading provider of high-quality fireplaces, stoves, inserts, plumbing and HVAC. They offer comprehensive sales, service, and installation solutions to homeowners and trade professionals. They are seeking a dynamic and results-oriented Sales Manager to lead their sales efforts, drive revenue growth, and foster strong customer and partner relationships.

This role requires a unique blend of inside sales expertise, serving walk-in showroom customers, and outside sales acumen, building strategic partnerships with interior designers, home builders, architects, and other relevant professionals.

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RESPONSIBILITIES
  • Sales Leadership & Strategy:
  • Develop and execute comprehensive sales strategies to achieve and exceed revenue targets for both retail and trade segments.
  • Analyze market trends, competitor activities, and customer needs to identify new business opportunities and refine sales approaches.
  • Set sales goals, track performance, and provide regular reporting to company owners.
  • Collaborate with marketing to develop effective promotional materials and campaigns.
  • Continuously evaluate and improve sales processes and customer experience

  • Inside Sales & Showroom Management:
  • Greet and assist walk-in customers in our showroom, providing expert product knowledge, design advice, and sales consultations.
  • Qualify customer needs, present suitable fireplace solutions, and prepare accurate quotes and proposals.
  • Manage the showroom experience, ensuring an inviting and well-maintained environment.
  • Visit customers in their homes to help them visualize and define their product needs.
  • Oversee inventory of showroom models and sales collateral.
  • Process sales orders, coordinate with the installation team, and ensure seamless customer follow-up.

  • Outside Sales & Business Development:
  • Identify, prospect, and cultivate relationships with interior designers, home builders, architects, remodelers, and other trade professionals.
  • Conduct presentations and educational sessions to showcase our product offerings and capabilities to potential partners.
  • Negotiate and secure partnership agreements, fostering long-term collaborative relationships.
  • Attend industry events, trade shows, and networking functions to expand our professional network.
  • Develop tailored solutions and pricing for trade accounts.


QUALIFICATIONS
  • Proven experience (5+ years) in a consumer facing sales role, preferably within the home improvement, construction, or leisure goods industry.
  • Demonstrable success in both inside and outside sales environments.
  • Demonstrated experience and understanding of key platforms such as Instagram, Facebook, Pinterest, and potentially YouTube, including their respective best practices for business.
  • Strong understanding of fireplace products, installation processes, and relevant building codes (or a strong willingness to learn rapidly).
  • Excellent communication, presentation, negotiation, and interpersonal skills.
  • Ability to build rapport and trust with diverse customer segments and professional partners.
  • Highly organized with strong attention to detail and ability to manage multiple priorities.
  • Proficient in CRM software and Microsoft Office Suite.
  • Valid driver's license and reliable transportation for outside sales activities.


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$45,000 - $60,000 a year
Above base plus commission.
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Company Information

Location: Not specified

Type: Not specified