38960373080 - Retention Strategist

About Our Client

Our client is an award-winning beauty company built to simplify the daily beauty routine of busy people on the go.

Their mission is to revolutionize the beauty routine of modern women by delivering simplified yet effective makeup solutions. As our brand continues to experience rapid growth, we are seeking a customer-obsessed Retention Strategist to help deepen loyalty, drive repeat purchases, and turn one-time shoppers into lifelong brand evangelists.

Position Overview

The Retention Strategist role is ideal for someone who blends data-savvy lifecycle marketing skills with the empathy and creativity to nurture a high-value customer community. With experience in email/SMS marketing, loyalty strategy, and customer engagement, the right candidate will be both a strategic thinker and a tactical executor.

You’ll play a key role in shaping how we build brand love and grow customer lifetime value, particularly among our most loyal fans, including our exclusive VIP Facebook community.

Key Responsibilities

Lifecycle & CRM

• Build and optimize Klaviyo flows (post-purchase, replenishment, winback, etc.) to drive repeat purchases and engagement
• Develop customer journeys tailored by product affinity, purchase cadence, and engagement level
• Own segmentation and personalization strategies across email and SMS

Community Strategy (VIP Facebook Group)

• Lead engagement and programming for our exclusive Facebook group of high-spending customers
• Develop and manage a content and events calendar (live sessions, sneak peeks, founder notes, AMAs, etc.)
• Foster a sense of belonging and brand affinity through member recognition, user-generated content, and feedback loops

Loyalty & Referral Strategy

• Identify opportunities for exclusive offers, rewards, and referral incentives that support retention goals
• Partner with creative and CX teams to execute new loyalty moments, milestone recognition, and surprise-and-delight campaigns

Customer Insights & Reporting

• Monitor and report on retention KPIs: repeat rate, time-to-second-purchase, LTV by cohort, and group engagement
• Translate insights into strategic tests, marketing briefs, and optimization opportunities

• 2–4 years of experience in retention or lifecycle marketing at a DTC or digital-first brand (CPG/beauty preferred)
• Experience managing or contributing to owned community spaces (Facebook Groups, forums, loyalty clubs, etc.)
• Hands-on experience with Klaviyo or similar ESPs; comfort with building flows, segments, and analyzing performance
• Data-literate with a clear grasp of LTV, churn, repurchase rate, and how to move those metrics
• A deep understanding of customer psychology and how to create emotional resonance through messaging
• Clear and confident communicator with strong copywriting instincts
• Highly organized and proactive—comfortable juggling multiple projects in a fast-paced environment

• A genuine passion for customer experience, beauty culture, and brand storytelling

Familiarity with Shopify, GA4, and e-commerce tools a plus

Why Work with Subtl Beauty?

Joining Subtl Beauty means becoming part of a leading brand that is setting new standards in the beauty industry. We champion creativity, innovation, and making a meaningful impact. We are experts in our respective fields, and we believe in setting lofty, yet achievable goals. We’re extremely passionate about growth, the beauty space, and digital marketing.

Beyond that, our team also enjoys the flexibility of remote work, which allows for an ideal balance between professional and personal life.

If you're ready to make a significant contribution to our mission and help build a brand people

love to come back to, we’d love to receive your application.