Marketing & Communications Strategist

Welcome! We’re excited you’re considering an opportunity with us! To apply to this position and be considered, click the Apply button located above this message and complete the application in full.  Below, you’ll find other important information about this position. 

A key member of the Marketing team, this seasoned communicator will be responsible for identifying, shaping, and managing the development of high-quality editorial content for news, marketing, public information, and corporate communications materials, including publications, news releases, websites, periodicals, media relations collaterals, and other appropriate communication vehicles. This position is responsible for creating communications strategies, messages, developing copy and providing communications counsel to faculty and administrators in assigned areas for the purpose of enhancing the organization’s reputation through marketing and media relations. Will work as a member or leader of a multi-skilled team on specific projects as assigned.

MINIMUM QUALIFICATIONS:

CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position.  They are not intended to be constructed as an all-inclusive list of all responsibilities and duties.  Other duties may be assigned.

1. Promotes wider public recognition, awareness, and support of the organization's services, activities, and achievements. This should include a long-term strategic view of policies, goals, and mission in assigned areas, and communications strategies to inform the public and other audiences of these goals and achievements.

2. Serves as contributing writer and assists with the planning, development, production, and assessment of communications in all media. Develops multimedia content, including digital video, audio, and still photography.

3. Maintains regular and frequent contact with sources across the organization to solicit relevant information to highlight and promote achievements through distribution such as news releases, opinion pieces, Web features, and other communication vehicles.

4. Demonstrates the capacity to understand the significance of assigned areas, and places information before faculty, staff, and the public in an accessible and compelling form. Coordinates with other communicators from across the organization to achieve this goal.

5. Participates in planning special events that have communication needs and public relations/marketing impact.

6. Plans and arranges press conferences, interviews, and requests for information with newsmakers. Serves as spokesperson for some hospital matters, when requested.

7. Develops and directs clear communication strategies and messages, maintaining consistency across the organization.

8. Maintains positive relations with public, state, and federal officials, as well as WVU constituency groups and stakeholders.

9. Supports the organization as assigned, including writing ad copy and TV and radio scripts, coordinating video and photography shoots; writing and editing for high profile publications websites and speeches.

10. Creates and maintains a social media calendar; provides engaging, brand-enhancing communications on social media outlets on a regular basis; responsible for daily oversight of hospital social media channels.

11. Coordinates Community Health Needs Assessment for the hospitals.

12. Maintains regular and frequent contact with area physicians who make referrals to the hospitals. Provides updated communication on services offered at the hospitals for provider and patient knowledge.

13. Serves as primarily liaison for auxiliary at assigned locations.

14. Assist with the completion of grants including writing, submitting and reporting, as directed by the Manager, Grants and Community Development.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Prolonged sitting at a desk, some walking, lifting and carrying of marketing materials.

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Normal office working environment.

SKILLS AND ABILITIES:

1. Must have strong creative and professional writing skills.

2. Strong computer skills and familiarity with various computer programs.

3. Strong Independent project and time management skills.

4. Highly organized and ability to exercise strong attention to detail.

5. Effective communicator in speaking and writing.

Additional Job Description:

Scheduled Weekly Hours:

40

Shift:

Exempt/Non-Exempt:

United States of America (Exempt)

Company:

GMH Grant Memorial Hospital

Cost Center:

500 GMH Administration

Address:

117 Hospital Drive

Petersburg

West Virginia

Equal Opportunity Employer

 

West Virginia University Health System and its subsidiaries (collectively "WVUHS") is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. WVUHS strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All WVUHS employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.