Marketing Communications Intern (JanSport Global & Eastpak NORA)

At Eastpak and JanSport, we are two unique brands that embody the same spirit of self-expression and discovery. Our packs reflect us as people – rugged, ready, and inspired. We’re built to resist whatever life throws at us, to express ourselves as individuals, and inspire positive resistance. 

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who express ourselves with the bags we carry and the positive movements we support, Eastpak and JanSport just may be the place for you.  

To learn more about our values and our culture, visit www.eastpak.com  or www.jansport.com.  

Marketing Communications Intern (JanSport Global & Eastpak NORA)  

What will you do? 

A day in the life of a Marketing Communications Intern at Eastpak and JanSport looks a little like this. 

As the Marketing Communications Intern for JanSport Global & Eastpak North America you will play a pivotal role in supporting the marketing team operationally, by contributing to both social media content development, execution and interactions/engagements, public relations planning, influencer campaign planning, development and execution, and play a unique and influential role in development for the JanSport brand, reporting to the Brand Communications Manager. 

Let’s break down that day-in-the-life a bit more.  

• Support the execution of organic social media strategy, including content planning and development 

• Collaborate with internal and external creative teams to produce TikTok and Instagram Reels for @JanSport 

• Partner with the Brand Communications Manager to create culturally relevant and timely content that keeps JanSport ahead of social trends 

• Refresh and maintain the @JanSport Pinterest presence in coordination with the Brand Communications Manager 

• Assist in scheduling and publishing content via Sprinklr or native platforms 

• Drive engagement on TikTok and Instagram by interacting with followers and creating witty, viral content 

• Contribute to influencer marketing and PR planning, offering input on current and upcoming initiatives for JanSport and Eastpak 

• Support PR seeding efforts to media, entertainment, and influencer contacts 

• Participate in cross-functional brand brainstorms 

What do you need to succeed? 

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 1 year of experience and professional achievements.   

The foundation skills you will need in this position are:  

• Coordinate and execute engaging video content for TikTok and Instagram Reels, with a strong passion for social media storytelling 

• Collaborate on planning and brainstorming for organic social, PR, and influencer campaigns across JanSport and Eastpak 

• Bring fresh, creative ideas to drive brand relevance, especially among Gen Z audiences, while aligning with brand values 

• Demonstrate interest in marketing communications, particularly PR, influencer marketing, and organic social strategy 

• Contribute to Pinterest content development and support broader brand initiatives with a hands-on, team-first attitude 

• Apply strong organizational and project management skills to juggle multiple fast-paced campaigns and deadlines 

• Exhibit a proactive, high-energy mindset with a collaborative spirit and eagerness to learn 

• Leverage 1 year of relevant experience (including internships, clubs, or campus organizations) and strong critical thinking skills 

• Location requirement and duration: This is a temporary position for up to 12 weeks, in-person, and is a 24 hour/week position requiring 3 days/week at our Denver office, 9am-5pm MT Tuesday, Wednesday, and Thursday. 

There are also a few skills that are not required but preferred. 

• Strong interest in video production, especially TikTok-style content 

• Experience contributing to brand social media strategies through agency, in-house, or college organizations 

• Passion for building a career in social media and community management 

Now WE have a question for YOU.  

Are you in?