Affiliate Marketing Manager

Description

The US Gold Bureau is a leading provider of high-quality gold bullion, coins, and precious metal investment services. We are dedicated to helping customers secure their financial future through trusted gold products and exceptional service. We are seeking a dynamic Affiliate Marketing Manager to drive our affiliate program and expand our reach in the precious metals market.

Job Summary:

The Affiliate Marketing Manager will be responsible for developing, managing, and optimizing our affiliate marketing program to increase brand awareness, drive traffic, and boost sales of our gold products and services. This role requires a strategic thinker with strong relationship-building skills, a deep understanding of affiliate marketing, and a passion for the precious metals industry.

Key Responsibilities:

· Program Development & Strategy: Design and implement a comprehensive affiliate marketing strategy to promote gold bullion, coins, and investment services, aligning with company goals.

· Affiliate Recruitment & Onboarding: Identify, recruit, and onboard high-quality affiliates, including bloggers, influencers, financial advisors, and industry-relevant websites.

· Relationship Management: Build and maintain strong relationships with affiliates, providing them with promotional materials, tracking links, and ongoing support to maximize performance.

· Performance Monitoring & Optimization: Track affiliate performance using analytics tools, monitor key metrics (e.g., click-through rates, conversions, and ROI), and optimize campaigns to improve results.

· Content Collaboration: Work with the marketing team to create compelling promotional content, such as banners, email templates, and landing pages tailored to the gold market.

· Compliance & Brand Integrity: Ensure all affiliate activities comply with industry regulations (e.g., FTC guidelines) and align with the company’s brand values and messaging.

· Budget Management: Manage the affiliate program budget, including commission structures, incentives, and promotional costs, to ensure cost-effectiveness.

· Market Research: Stay updated on trends in the precious metals industry and affiliate marketing to identify new opportunities and competitive strategies.

· Reporting: Provide regular reports to leadership on affiliate program performance, including insights and recommendations for improvement.

Requirements

What You Will Bring: 

· Experience: 3+ years of experience in affiliate marketing, digital marketing, or a related field, preferably in e-commerce, finance, or precious metals industries.

· Proven track record of managing successful affiliate programs with measurable results.

· Strong understanding of affiliate networks, tracking platforms (e.g., ShareASale, CJ Affiliate, or Impact), and analytics tools (e.g., Google Analytics).

· Excellent communication and negotiation skills to build and maintain affiliate relationships.

· Familiarity with digital marketing channels, including SEO, PPC, email marketing, and social media.

· Basic knowledge of the precious metals market or willingness to learn quickly. 

Education: Bachelor’s degree in Marketing, Business, Finance, or a related field (or equivalent experience).

Technical Skills: Proficiency in CRM software, affiliate tracking platforms, and Microsoft Office/Google Suite. Experience with WordPress or content management systems is a plus.

Attributes: Self-motivated, detail-oriented, and able to work independently and collaboratively in a fast-paced environment.

Preferred Skills:

· Experience in the precious metals, financial services, or investment sectors.

· Established network of affiliate contacts in finance, wealth management, or related niches.

· Familiarity with gold-related keywords and SEO strategies to drive targeted traffic.

US Gold Bureau, Benefits and Perks:

Benefits: 

· Medical, Dental, Vision, Life, STD, LTD

401k: 

· 100% match, up to 3% of contribution

· 50% match for 4th and 5th % of contribution

· Fully vested upon enrollment

PTO: 

· 3 weeks (15 business days) per year

Holidays: 

· Up to 11 paid days per year

Wellness: 

· Financial Freedom Academy

· Weight Loss Competitions

Events/Fun: 

· Employee Appreciation and Recognition Events and Trips

· Monthly Social Squad Events

Seasonal and Holiday Events