Email & Lifecycle Marketing Ma
Job Description
About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
Job Title: Email & Lifecycle Marketing Manager
Salary: $80K - $120K
Type: Full-time
About the Role:
We’re looking for a strategic and data-driven Email & Lifecycle Marketing Manager to lead our efforts in engaging, nurturing, and retaining users throughout the customer journey. This role will own the planning, execution, and optimization of email and lifecycle campaigns, driving measurable impact on user engagement, retention, and revenue.
Responsibilities:
-Develop and manage end-to-end lifecycle marketing programs (onboarding, engagement, retention, reactivation) across email, push, and in-app messaging.
-Own the email marketing calendar—segmentation, testing, creative briefs, deployment, and performance tracking.
-Collaborate with content, design, product, and analytics teams to create relevant, personalized, and timely communications that align with business goals.
-Optimize campaigns based on performance metrics such as open rate, click-through rate, conversion rate, and LTV.
-Build and manage user segmentation strategies using behavioral and demographic data.
-A/B test subject lines, send times, creative, and content to continuously improve performance.
-Monitor email deliverability, hygiene, and compliance with industry best practices and regulations.
-Report on performance and key insights regularly to stakeholders.
Qualifications:
-4+ years of experience in email marketing and/or lifecycle marketing, preferably in a B2C or app-based environment.
-Hands-on experience with CRM, CEP and ESP tools (e.g., Braze, Iterable, Klaviyo, etc.).
-Strong analytical skills with experience working with customer data and performance metrics.
-Proven success in driving growth and retention through lifecycle strategies.
-Understanding of customer journeys, segmentation, and behavior-based triggers.
-Excellent project management and cross-functional collaboration skills.
-Experience in mobile-first environments or industries like media, e-commerce, or subscription services.
-Experience with marketing automation, event-based messaging, and personalization strategies.
-Understanding of data visualization tools (e.g., Looker, Tableau).
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
Company Information
Location: Mc Lean, Virginia, United States
Type: Hybrid