Location: Lehigh Valley, PA (Hybrid) – Regular travel across our territories required
Position Type: Full-Time | Managerial / Leadership Role
Territory: Serving the Lehigh Valley up through the Scranton area
Are you a visionary marketing leader who’s equal parts strategist, motivator, and creative powerhouse? Do you thrive in an environment where you can build, lead, and innovate? If you’re ready to take charge of both field marketing efforts and digital campaigns across a growing, multi-territory operation—this opportunity with SERVPRO is built for you.
About the Role:
As our Business Development Manager, you’ll be responsible for leading a dynamic team of field representatives and digital marketers. Your mission: to create and execute an integrated marketing strategy that builds brand awareness, drives revenue, and positions SERVPRO as the #1 restoration company across our Eastern Pennsylvania territories—from Lehigh Valley to Scranton.
Key Responsibilities:
Lead, manage, and inspire a team of field marketing representatives and digital content creators
Develop and execute a unified marketing strategy across multiple platforms and service areas
Drive local branding initiatives by coordinating in-person outreach, community events, and business development efforts
Oversee the execution of social media, email campaigns, and content calendars, ensuring alignment with seasonal services and campaigns
Collaborate with executive leadership to identify growth opportunities and refine our regional brand message
Monitor campaign performance and adjust strategies based on ROI, KPIs, and emerging trends
Recruit, train, and build a high-performing marketing team with a shared vision of success
We’re Looking for Someone Who:
Has exceptional leadership skills and a passion for team development
Is highly creative with a strategic mindset—someone who can turn ideas into results
Understands how to balance boots-on-the-ground field efforts with data-driven digital marketing
Can think big picture while staying laser-focused on daily execution
Has experience with branding, storytelling, social media marketing, and community engagement
Thrives in a fast-paced, entrepreneurial environment
Qualifications:
5+ years in marketing, branding, or business development roles (agency or in-house)
2+ years in a leadership or team management role
Strong understanding of social media platforms, content creation, SEO, email marketing, and CRM systems
Prior experience in the restoration, construction, or service industry is a big plus
Ability to travel within Eastern PA (company vehicle provided)
What We Offer:
A chance to lead and build your own dream team
Competitive salary + performance bonuses
Company vehicle, laptop, and cell phone
Health benefits, PTO, and growth opportunities
The opportunity to leave your creative mark on a growing regional brand
