Brand Manager (VACI)

Brand Manager (VA Claims Insider)
Location: 100% Remote (US Only)
Compensation: $90,000-97,000
Reports to: Director of Brand Strategy

The Brand Manager is responsible for maintaining the organization’s public image through the implementation of marketing initiatives developed through communicating with company executives and marketing personnel. Responsible for developing, implementing, and executing marketing initiatives and creating campaigns that reinforce the organization’s overall branding and desired image through an omnichannel strategy. Responsible for researching industry trends and understanding public perceptions.

What you will do:

• Develops custom marketing and advertising strategies

• Manages relationships with outside agencies (consumer research, creative, brand strategy)

• Works closely with Content, Social, Email, & Video functional leaders

• Creates and manages campaigns that attract the target audience and drive conversion

• Reviews and approves creative & social content to ensure brand consistency

• Analyzes brand positioning and consumer insights

• Shapes and communicates our vision and mission

• Establishes performance specifications, cost and price parameters, market applications and sales estimates

• Measures and reports performance of all marketing campaigns, and assess ROI and KPIs

• Actively monitors market trends, research consumer markets and competitors’ activities

• Oversees new and ongoing marketing and advertising activities

• Monitors product distribution and consumer reactions

• Devises innovative growth strategies

• Aligns the company around the brand’s direction, choices and tactics

• Other projects and duties as assigned

What you will bring:

• Exceptional ability to deliver concise, incisive, logical written documents and has the presence to deliver recommendations effectively to demanding audiences

• Comfortable working in a diverse environment with the ability to deal with ambiguity while adapting easily to rapidly changing business conditions

• Ability to adapt and adjust to changing situations

• A high degree of self-confidence and perseverance and can earn the confidence of others

• Ability to work quickly and efficiently, while under pressure

• Ability to multitask and work toward several milestones on various projects simultaneously

• Creative thinking

• Analytical thinking

• Product packaging and retail knowledge

• Collaboration and teamwork

Required Qualifications:

• Bachelor’s degree in Marketing or related field

• 5+ years’ experience in a Brand Manager role

• Proven ability to develop brand and marketing strategies and communicate recommendations to executives

• Experience in identifying target audiences and devising effective campaigns

• Excellent understanding of the full marketing mix

• Must have a home office space with high-speed, reliable internet

Compensation and Benefits:

Along with competitive pay, full-time employees are eligible for the following benefits:

• Healthcare: PPO and HSA plans

• Retirement: 401(k) with up to 3% employer match

• Flexible Spending: Health Savings Account (HSA) & Flexible Spending Accounts (FSA)

• Paid Time Off: 30 Days Paid Time Off (PTO), plus 12 paid holidays, including Christmas closure

• Insurance: Short and Long-Term Disability, Life Insurance

• Family & Medical Leave: Paid Parental Leave, Military Leave, and Bereavement Leave

• Other Benefits: Employee discounts, Jury Duty Pay, Time-Off to Vote, and more

This position is NOT APPLICABLE to residents of: Alabama, California, Colorado, Kentucky, Montana, New York, North Dakota, Ohio, Oregon, Washington, Wyoming.

VA Claims Insider is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, marital status, disability or any other basis prohibited by law.