Fast Facts

Risepoint is seeking a Growth Marketing Manager focused on optimizing digital marketing performance and driving growth for its university partners through data-driven strategies.

Responsibilities: Manage and optimize multi-channel marketing campaigns, analyze performance metrics, and ensure alignment with strategic goals, collaborating with internal teams to enhance marketing initiatives.

Skills: Strong expertise in digital marketing, performance marketing, lead generation, and analytics; experience with Google Ads, Facebook marketing, and A/B testing.

Qualifications: Bachelor's degree in Marketing or related field required; 3+ years of experience in digital marketing; certifications in Google Ads and Meta Blueprint preferred.

Location: Remote position based in the United States.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $85,000 - $120,000.

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

The Growth Marketing Department is responsible for driving growth and optimizing digital marketing performance through data-driven strategies. The team focuses on branding, demand generation, conversion optimization, and customer acquisition across multiple digital channels. Key functions within the department include: 

• Digital & Paid Media Marketing 
• Lead Generation & Conversion Optimization
• Brand & Creative Strategy, Execution & Optimization
• Marketing Analytics & Performance Optimization
• Cross-functional Collaboration 

Job Summary

The Manager, Growth Marketingsupports the execution of paid media and lead generation campaigns, ensuring alignment with strategic goals. They analyze marketing performance, optimize campaigns, and collaborate with internal teams to enhance digital marketing initiativesfor Enterprise Partners to maximize ROI.

This position requires a data-driven mindset, strong digital marketing acumen, and hands-on expertisewithperformance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment.

Key Duties and Responsibilities

Description

• Growth Marketing Strategy & Execution: 
• Support execution and optimization of multi-channel marketing effort.
• Digital Marketing & Performance Optimization:
• Support performance management of multi-channel digital marketing campaigns, including paidsearch, display (prospecting, retargeting, remarketing), social media, paid aggregators, and emerging channels.
• Monitor and optimize performance across the entire marketing and enrollment funnel, including engagement, front-end and back-end conversionmetrics.
• Support creative and messaging efforts for paid media campaigns
•  Track and analyze key performance indicators (KPIs) to ensure data-driven decision-making and continuous improvement.
• Team & Partnership Leadership 
• Work closely with stakeholders to ensure marketing campaigns align with business objectives
• Budget & Forecasting 
• Track budget allocations and provide insights for optimization

Additional Position Responsibilities

• Perform in accordance withRisepoint Policies
• Perform other duties as assigned

QUALIFICATIONS

Bachelor’s degree - Marketing, Business, related field

Master’s degree - MBA, Master’s in related field

3+ years’ experience managing and implementing digital and multi-channel marketing plans

Google Ads Certification

Meta (Facebook) Blueprint Certification

Paid Media Strategy

Lead Generation & Funnel Optimization

Marketing Analytics & Data

A/B Testing & Performance Optimization

Cross-functional Leadership

Budget Management

Digital Marketing Platforms (Google Ads, Meta, LinkedIn, Tik Tok, etc.)

Communication & Presentation Skills

Google GA4

Salesforce Marketing Cloud

Project Management

Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits:

• 18 days PTO + Winter Shutdown 
• 12 designated holidays + 1 floating holiday 
• Medical – four options  
• Dental 
• Vision 
• Life & Disability (company paid) 
• Flexible Spending Account & Health Savings Account 
• Retirement plan with company match 
• Maternity / Paternity / Parental Leave (company paid) 
• Volunteer Time Off 

Supplemental Benefits:

• Wellness program
• Alternative medicine options
• Pet discounts
• Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

• Continuous Professional and Leadership Development Programs 
• Tuition Reimbursement for employees and their dependents 
• Rewards & Recognition programs

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.