Digital Manager

ONE Sotheby’s International Realty, a premier luxury brokerage on Florida's East Coast, is committed to providing its agents and clients with cutting-edge technology and resources to deliver unparalleled service in the industry. In this role, you will focus on executing and managing our digital marketing efforts as guided by our Director of Digital Strategy. This includes executing compelling paid digital campaigns and optimizing our online presence across various platforms.

The ideal candidate is a meticulous professional with a keen interest in real estate and a solid grasp of digital marketing platforms and techniques. This role demands a strong capacity for execution and collaboration with the Director of Digital Strategy.

Responsibilities

·         Execute digital marketing initiatives under the direction of the Director of Digital Strategy, ensuring alignment with the company's overarching objectives, strategies, and target audience.

·         Oversee and manage the company's paid media accounts (Google, Meta, and some Programmatic partners), creating and executing campaigns to enhance brand visibility, recruitment, engagement, and lead generation.

·         Monitor trends and identify opportunities for increased digital visibility.

·         Support the creative development of corporate content and digital campaigns.

·         Produce original copy, source images, and collaborate with team members to ensure all paid digital media campaigns are consistent with the brand's mission. Coordinate with marketing colleagues to maximize the impact of marketing efforts and provide detailed briefs to the design team for content creation needed for campaigns.

·         Collaborate with the Director of Digital Strategy to track and analyze the effectiveness of digital marketing campaigns, monitoring website traffic, social media engagement, and lead generation metrics. Generate regular reports to assess performance and suggest improvements based on data.

-          Bachelor's degree in marketing, communications, business, or a related field

-          Proven experience in digital marketing, preferably in paid media and the real estate industry.

-          Strong knowledge of digital marketing platforms and techniques, and online tools.

-          Preferably proficient in using digital marketing tools such as Google Analytics (for reporting), Google Ads, Google Tag Manager, Meta Ads Manager and collaborating with outside vendors on Programmatic Display.

-          Excellent grammar and communication skills with attention to detail.

-          Reporting and metric analytics.

-          Ability to work in a creative, fast-paced environment.

-          Highly self-motivated and self-driven.

-          2-3 years’ experience as a marketing professional skilled at creating, managing, and continually optimizing digital marketing campaigns.

-          You are a self-starter that enjoys adapting your role to the company's needs. You enjoy building processes and structure and are proactive enough to bring solutions to senior leadership.

Travel sometimes necessary, must have reliable transportation.

Job Type:

·         Full-time; the position will be performed in an office setting.

Compensation and Benefits:

·         Competitive base salary plus bonuses.

·         Comprehensive benefits package, including medical, dental, vision.

·         Company 401(k) Plan

MDLV, LLC dba ONE Sotheby's International Realty is an Equal Opportunity Employer; participates in E-Verify and conducts background checks.