Senior Director of Demand Generation
Job Description
MinIO is the industry leader in high-performance object storage and the company behind the world’s fastest, most widely deployed object store, powering production infrastructure for more than half of the Fortune 500, including 9 of the 10 largest global automakers and all 10 of the largest U.S. banks. Our enterprise offering, AIStor, is engineered to handle the scale, speed, and pressure of modern AI and analytics, from terabytes to exabytes, all in a single namespace.
We are seeking a Senior Director of Demand Generation to lead our integrated marketing and growth initiatives. This is a critical leadership role within the marketing team—responsible for creating, executing, and optimizing full-funnel demand generation programs that drive awareness, engagement, pipeline, and revenue. The ideal candidate is a strategic, data-driven marketing leader with deep expertise in digital channels, campaign orchestration, and account-based programs. You are equal parts creative and analytical, with a passion for experimentation, scaling impact, and delivering measurable results.
What You Will Do
Integrated Campaign Strategy & Execution
- Develop and own the global demand generation strategy aligned to revenue and pipeline goals.
- Build and execute integrated, multi-channel campaigns that span paid media, email, content syndication, and more.
- Translate messaging and product positioning into compelling campaigns that engage prospects across the buyer journey.
- Design innovative landing pages and lead capture experiences that maximize conversion.
Digital & Paid Media Programs
- Plan and manage paid campaigns across Google, LinkedIn, X (Twitter), and other relevant platforms to drive qualified traffic and leads.
- Evaluate and test third-party channels (e.g. email sponsorships) to expand reach and lead acquisition
Target Account Programs (ABM)
- Collaborate with sales and field marketing to build and execute multi-touch ABM campaigns for priority accounts.
- Support trade shows, executive events, and virtual experiences with integrated digital programs that enhance attendee engagement.
Analytics, Reporting & Optimization & Budget Management
- Partner with Marketing Ops and Analytics to ensure campaign tracking, lead attribution, and funnel reporting are in place.
- Analyze performance weekly/monthly/quarterly and continually optimize programs based on results.
- Manage budget allocations to maximize ROI and support pipeline goals
- Work with the Marketing Ops team to revise and tune ICP, MQL scoring, and intent models.
Your Skills and Experience
- 5+ years in B2B marketing with a focus on demand generation, digital, and integrated campaigns.
- Proven success managing and optimizing paid media, campaign orchestration, and account-based marketing.
- Strong understanding of marketing funnels, performance metrics, attribution models, and MQL/SQL processes.
- Experience with marketing automation, CRM systems, and intent data platforms.
- Excellent project management, communication, and cross-functional collaboration skills.
- Strategic mindset with the ability to translate goals into actionable programs.
- Experience with data infrastructure, cloud technologies, or open-source ecosystems is a strong plus.
- Startup experience or ability to thrive in a fast-moving, agile environment.
What We Offer:
- Health Care Plan (Medical, Dental & Vision)
- 401K with 3% Contribution
- Pre-IPO Stock Options
- At least 12 Public Holidays
- Flexible Time Off
Equal Opportunity Policy (EEO)
MinIO is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.
Company Information
Location: Palo Alto, California, United States
Type: Hybrid