Customer Marketing Manager (Remote - US)

This position is posted by Jobgether on behalf of LastPass. We are currently looking for a Customer Marketing Manager in the United States.

This is a high-impact opportunity for a strategic marketer to drive growth within an established global customer base. You will lead targeted marketing initiatives to support expansion, customer engagement, and retention, working across teams to deliver results that directly influence revenue. This role combines creative storytelling, campaign execution, and performance analysis in a dynamic, data-driven environment. If you're passionate about the full customer journey and thrive in collaborative, fast-paced settings, this role offers both challenge and reward.

Accountabilities:

• Design and execute global B2B marketing programs that engage existing customers and drive expansion opportunities.
• Deliver quarterly, end-to-end campaign strategies including segmentation, messaging, performance KPIs, and sales enablement.
• Lead initiatives such as case studies, testimonials, third-party reviews, and account-based marketing efforts.
• Collaborate cross-functionally with Campaigns, Product Marketing, Field Marketing, Lifecycle, Sales, and Customer Success to align on strategy and execution.
• Monitor campaign performance and leverage data visualization tools to track ROI and adjust tactics for optimization.
• Support Sales and BDRs through campaign reporting, training, and ongoing feedback loops to improve conversion efforts.
• Analyze customer behavior trends and integrate insights into campaign refinement and lifecycle marketing strategies.
• Manage ad hoc marketing initiatives and contribute to ongoing team process improvements.

• Proven experience in customer, growth, or demand generation marketing within a SaaS or IT environment.
• Strong ability to balance high-level strategic thinking with hands-on campaign execution.
• Excellent writing and communication skills, with a focus on lifecycle messaging tailored to buyer stages.
• Analytical mindset with the ability to interpret data and drive insights for measurable outcomes.
• Collaborative and cross-functional approach, working well with diverse teams across marketing and sales functions.
• Deep customer empathy, with an understanding of pain points, motivations, and engagement patterns.
• Organized and autonomous; capable of managing multiple priorities in a fast-paced, remote-first setting.
• Familiarity with marketing tools like Marketo, Salesforce, 6sense, ZoomInfo, or project management platforms like Monday.com is a plus.
• Experience in cybersecurity or working with technical products is a bonus.

• 💸 Competitive salary range: $60,000—$105,000 USD, based on location and experience.
• 🏠 Remote-first culture with flexible working arrangements and remote-centric setup support.
• 📅 Flexible Paid Time Off, including quarterly self-care and volunteer days.
• 👶 Generous parental leave policies.
• 🏥 Comprehensive healthcare coverage for employees and dependents.
• 📚 Annual learning stipend and continuous development opportunities.
• 🎁 Free LastPass Families account for up to 5 members.
• 💬 Peer-to-peer recognition platform (Motivosity).
• 🧠 Employee Assistance Program and well-being resources.
• 🌍 Inclusive and growth-oriented company culture focused on impact and innovation.

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.

🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.
📊 It compares your profile to the job’s core requirements and past success factors to determine your match score.
🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.
🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role.
Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.

#LI-CL1