VP, Commercial Strategy

Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Summary

We are seeking a seasoned and forward-thinking Vice President of Commercial Strategy to lead the development of our strategic approach to the programmatic advertising ecosystem. This role will be responsible for supporting Mediabrands’ commercial positioning and partnership strategy across a wide range of technology, data, and media collaborators.

This individual will architect a long-term roadmap for how the company engages with the programmatic marketplace, drives innovation through collaboration, and delivers sustainable revenue growth. This role requires a strong command of the programmatic value chain, a sharp commercial mindset, and the ability to synthesize market trends into actionable strategies.

Key Responsibilities:

Strategic Leadership & Vision

• Develop and lead the company’s programmatic partnership strategy in alignment with corporate growth goals and evolving market dynamics.
• Identify and pursue strategic opportunities that enhance addressability, measurement, and monetization.

Ecosystem Strategy Development

• Establish a cohesive approach to partnering across the programmatic ecosystem, including technology platforms, data collaborators, and measurement solutions.
• Build scalable commercial models and engagement frameworks that unlock mutual value and long-term growth.

Market Intelligence & Innovation

• Monitor emerging trends in programmatic advertising, privacy regulation, data collaboration, and identity, and translate insights into strategic direction.
• Anticipate shifts in the ecosystem and proactively shape the company’s positioning in response to industry evolution.

Cross-Functional Alignment

• Collaborate with internal leaders across product, finance, legal, revenue, and operations to ensure partnership strategies are fully integrated into business planning.
• Lead partner evaluations and RFIs, aligning cross-functional input to assess strategic fit and long-term value.

Executive Engagement

• Build and nurture senior-level relationships across strategic partners and key industry stakeholders.
• Represent the company in external forums, strategic discussions, and high-level partner negotiations.

Qualifications

• 10+ years of experience in digital advertising, programmatic strategy, or related areas, with a strong foundation in commercial and ecosystem strategy.
• Deep understanding of the programmatic landscape, including data, identity, and measurement trends.
• Demonstrated success in developing strategic partnerships and long-range commercial plans.
• Strong leadership, communication, and executive influence skills.
• Bachelor’s degree required; MBA or advanced degree preferred.

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.