Description

Summary:

We are seeking a strategic and customer-obsessed Customer Deepening Marketing Manager to lead digital marketing initiatives that drive increased customer engagement, retention, and lifetime value. This role is responsible for developing and executing marketing strategies that strengthen relationships with existing customers, foster loyalty, and maximize cross-sell and upsell opportunities through helping customers better understand needs and solutions.

You will collaborate closely with product, data, marketing, and customer success teams to create targeted, insight-driven campaigns that deepen customer connections and deliver measurable business impact.

Key Responsibilities:

• Design and execute lifecycle marketing strategies to drive customer retention, engagement, and growth.

• Leverage customer segmentation and behavioral data to personalize communications and offers.

• Develop cross-sell and upsell campaigns across channels (email, in-app, direct mail, etc.).

• Monitor campaign performance and continuously optimize based on insights and A/B testing.

• Partner with analytics teams to define key metrics and track progress against goals.

• Collaborate with product and customer experience teams to align marketing with the customer journey.

• Develop content and messaging that reinforces value, builds trust, and increases customer satisfaction.

• Champion the voice of the customer within the organization.

Basic Qualifications:

• Bachelors degree
• 5+ years of experience in lifecycle, retention, or CRM marketing, in a B2C or B2B environment

Preferred Qualifications:

• Strong analytical skills and experience using customer data to inform strategy
• Experience with marketing automation tools and CRM platforms.
• Proven track record of driving measurable results through targeted marketing efforts
• Managing campaign development from concept to delivery
• Creating financial business cases that evidence ROI
• Managing performance metrics, analyzing results, and driving optimization
• Presenting to executive management
• Demonstrated ability to quickly analyze situations and risks, determine paths of action, and execute flawlessly
• Experience in project planning and management, with the ability to manage multiple projects in a fast-paced environment and meet deadlines
• Excellent skills with MS Word, Excel and PowerPoint
• Candid and concise communication skills
• Excellent executive-level presentation skills
• Must be savvy and passionate about driving results and innovation

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Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Workplace Type:

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds:  in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Huntington is an Equal Opportunity Employer.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Note to Agency Recruiters:  Huntington Bank will not pay a fee for any placement resulting from the receipt of an unsolicited resume.  All unsolicited resumes sent to any Huntington Bank colleagues, directly or indirectly, will be considered Huntington Bank property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.