Digital Content Production Specialist Region Central Europe (m/f/d/)

WHAT YOU’LL DO

You contribute to customer engagement, brand strength, and sales growth by creating and executing customer-relevant content across local channels and campaigns. You ensure high-quality content delivery in email, push, social media, and hm.com by coordinating closely with production teams. You collaborate cross-functionally to align on goals and drive omni-channel performance, always with a focus on customer centricity and local relevance.

You will:

• Collaborate closely with Media Specialists and E-commerce teams to develop customer-relevant content tailored to target groups, optimized for each channel’s characteristics and best practices.
• Partner with key Media stakeholders, including the Owned Media Lead and Performance Media Lead, to ensure a seamless and cohesive customer experience across all touchpoints.
• Based on global guidelines, templates and brand identity, create master content for owned media and hm.com for all local activities (full price & deals). This includes writing copy in English and native language, securing a relevant product assortment selection and composing layouts in existing templates.
• Brief and coordinate with the Regional Production Hub to manage translations, versioning, and publishing of local content, while also serving as the main point of contact for Media Specialists, the E-commerce team and the Production Hub on local content adaptations.
• Create variations of copy and content to support A/B testing across email, push, and hm.com, and analyze performance data to generate insights and shareable learnings.
• Immerse yourself in the needs and behaviors of different customer target groups to craft content that is relevant, engaging and aligned with their expectations.
• Use customer insights and data to ensure content is not only meaningful to the audience but also drives results aligned with set KPIs.

WHO YOU’LL WORK WITH

As a Digital Content Production Specialist, you are part of the Content Operations team within Customer Activation & Marketing (CA&M). You report to the Digital Content Production Manager and collaborate closely with fellow Digital Content Production Specialists, Copywriters & Content Coordinators. You also work cross-functionally with Content Production Specialists to ensure the accurate and timely execution of digital content across all touchpoints. Together, you support seamless content delivery that aligns with brand guidelines and enhances the overall customer experience.

WHO YOU ARE

We are looking for people with…

• A degree in marketing, creative copywriting, design or a related field—or equivalent practical experience (minimum 3 years in a content editor or creation role, preferably in fashion, either agency or client side).
• Proven experience writing copy and creating content for digital channels such as email, push, social media and websites.
• Copywriting skills in English and one native language (German (preferred), Dutch, Italian or French), with a strong fashion tone of voice.
• A visual eye for crafting content stories and selecting assets that align with brand guidelines and templates.
• Hands-on experience working with creative tools and the Microsoft Office suite.
• A strong understanding of content’s role in digital customer engagement.
• Experience coordinating across multiple stakeholders and teams in fast-paced environments.

And people who are…

• Structured, organized, and efficient in their work.
• Insight-driven, with strong analytical skills and the ability to evaluate content performance.
• Effective communicators who collaborate well across creative, marketing, and digital functions.
• Passionate about fashion, storytelling and delivering engaging customer experiences through content.
• Curious, proactive, and continuously looking to improve both content and processes.

WHO WE ARE​

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​

WHY YOU’LL LOVE WORKING HERE ​
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

• Global Employee Discount of 25% on our products at H&M and H&M Group Brands such as ARKET, COS, H&M Home, Weekday, Monki, & Other Stories
• Corporate Benefits with special conditions on a wide range of products and services
• Holiday Pay
• Company Pension Scheme
• Employee Assistance Program with Lyra

JOIN US​

This is a full-time position, starting as soon as possible. The role is a hybrid role, based in Berlin (preferred) or Hamburg, with the expectation of working from our office for three days per week.

If you think your experience, skills and ambitions fit this position, please send your application as soon as possible, but no later than 15th of June.

Due to data privacy policies, we only accept applications via our career page.

We look forward to receiving your application!

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​​

Take the next step in your career together with us. The journey starts here.​

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.