Videographer and Editor, Social Media

About the Role

What You'll Do

·         Content Creation: Capture and produce engaging, on-brand video content for organic social media channels, including Instagram, TikTok, YouTube, and other emerging platforms.

·         Collaboration: Work alongside the social marketing team to understand campaign objectives, key messaging, and target audiences to produce content that drives engagement and aligns with brand goals.

·         Creative Direction: Partner with the creative team to conceptualize, storyboard, and execute visually stunning and impactful videos. Ensure the content is visually aligned with Gap’s overall brand ethos and values.

·         Video Editing: Edit raw footage into final content, incorporating graphics, sound, and effects to create dynamic, polished videos optimized for social media platforms.

·         Trend Awareness: Stay up-to-date with current social media trends and video best practices, integrating them into content creation to keep Gap’s social media presence fresh and relevant.

·         Quality Control: Maintain high production standards and ensure all videos adhere to brand guidelines and technical specifications for each platform.

Who You Are

·         Proven experience as a videographer, preferably within a social media, marketing, or creative agency environment.

·         Strong portfolio showcasing video work across social media platforms (Instagram, TikTok, Facebook).

·         Proficient with video production tools (Adobe Premiere Pro, Final Cut Pro, or similar) and editing software.

·         Understanding of social media trends, formats, and audience engagement strategies.

·         Ability to work under tight deadlines and manage multiple projects simultaneously.

·         Agility to get input and be briefed on different projects and have the ability to prioritize and work with the team on clear deliverables.

·         Excellent collaboration and communication skills with the ability to work effectively with cross-functional teams.

·         Experience with video lighting, sound, and camera equipment.

·         Knowledge of current social media platforms, algorithm trends, and best practices for video content.

·         A passion for fashion, trends, and digital media.

Preferred Qualifications:

·         Bachelor’s degree in Film, Media, Marketing, or a related field or equivalent experience.

·         Experience working with influencers, talent, or brand ambassadors for content creation.

·         Familiarity with live streaming and behind-the-scenes video content creation.

·         Content Optimization: Ensure videos are formatted and optimized for performance, with the right aspect ratios, captions, and visual appeal to maximize engagement across social platforms.

·         Analytics & Feedback: Collaborate with the social marketing team to monitor the performance of video content, providing insights and adjusting strategy for future content creation based on engagement metrics.

·         Brand Storytelling: Bring Gap's brand to life through authentic, engaging, and creative storytelling, enhancing our connection with followers and inspiring brand loyalty.