Associate Channel Marketing Manager

As the Associate Channel Marketing Manager you will create, execute and measure marketing programs to support the growth and expansion of the company’s brands, products and services. In this role, you will be responsible for brand, product and program positioning, commercialization plans and message development to our target audiences: fabricators, dealers, builders, contractors and consumers. You will also manage and provide support for a variety of traditional and digital marketing activities that help create advocacy for the Outdoors brands.

The Outdoors business unit consists of the market-leading brands Therma-Tru, Larson, Fiberon, Fypon and Solar Innovations.

RESPONSIBILITIES

• Develop and execute, as required, specific marketing programs aimed at increasing Outdoors retail product placement and pull-through.
• Work closely with cross functional team members including product management, engineering and channel enablement teams in development of marketing and commercialization strategies for existing and new product lines, focusing on product positioning differentiation.
• Leverage insights to strengthen in-market communication and positioning related to existing or new products.
• Lead development and production, either via internal or external resources, of marketing efforts related to existing and new product commercialization plans, including collateral materials, videos, website integration, merchandising aids, photography/illustrations, launch materials, presentations, etc.
• Partner with the cross functional team members to provide brand/product input to planning and execution of marketing initiatives – creative, advertising, public relations, digital, social media, trade shows, displays and channel programs.
• Strive to become a subject matter expert in your area of focus to better meet the needs of our target audiences and business partners.
• Establish and manage program and project metrics and budgets.
• Support other marketing and sales initiatives as needed.
• Manage outside agencies and vendors as needed.

BASIC QUALIFICATIONS:  

• Bachelor’s degree in Marketing, Communications or related field
• Minimum of 4+ years of experience in advertising or marketing
• Background in B2B (channel) marketing.
• Demonstrated ability to influence, collaborate and build trust
• Demonstrated solid financial acumen, analytical skills and problem-solving ability
• Ability to dive into consumer insights and develop key strategies and tactics to target consumers
• Demonstrated ability to communicate effectively with all levels of the business and in front of customers
• Proven leadership ability to drive strategy and execution across multiple product categories
• Proven success in leading change with results in a matrix organization
• Self-starter with ability to get up to speed quickly and collaborate cross-functionally
• Experience with successful brand and marketing product launches and positioning
• Experience with traditional and digital-based marketing tools
• Excellent project management skills
• Experience managing and working with agencies

PREFERRED QUALIFICATIONS:

• Background in both B2C and B2B marketing
• Experience within the Consumer/Durable Goods industry

Company Description:

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Additional Information:

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $63,000 USD - $96,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers>.