Vice President, Growth, Product Marketing & Enablement
Job Description
Your Future Evolves Here
Evolent partners with health plans and providers to achieve better outcomes for people with most complex and costly health conditions. Working across specialties and primary care, we seek to connect the pieces of fragmented health care system and ensure people get the same level of care and compassion we would want for our loved ones.
Evolent employees enjoy work/life balance, the flexibility to suit their work to their lives, and autonomy they need to get things done. We believe that people do their best work when they're supported to live their best lives, and when they feel welcome to bring their whole selves to work. That's one reason why diversity and inclusion are core to our business.
Join Evolent for the mission. Stay for the culture.
What You’ll Be Doing:
Evolent is hiring a Vice President, Product Marketing & Enablement to join the growth team as a leader.
Role Overview:
The VP, Product Marketing & Enablement will lead strategic infrastructure to support the growth organization in driving revenue for Evolent
Product Marketing
o Develop best-in-class collateral, tools, and product marketing materials to drive differentiation and advance at each stage in the sales journey
o Collaborate with internal teams to align growth capabilities with needs
o Monitor industry trends and competitive landscape to refine messaging and product enhancements
Enablement
o Identify and implement improvements to sales processes and tools
o Oversee the management and optimization of Salesforce CRM to drive forecasting and trend reporting insights
o Build and maintain database and processes to respond to RFI/RFPs
o Shepard pursuits through internal processes
About the Role:
The Vice President, Product Marketing & Enablement will report to the Chief Strategy and Growth Officer. This individual will be responsible for helping to design and build infrastructure to support Evolent’s growth path, including new partnerships and cross-
selling. This person must exude an energetic, strong executive presence and have a mission driven mentality to succeed in this role.
What you’ll be doing:
· Responsible for building scaled infrastructure to support new logo sales and current partnership expansions at national and regional payers, with accountability to Evolent leadership for top-line bookings
· Demonstrate the ability to organize a sales enablement portfolio, including product marketing collateral, tools, training materials, and processes to ensure the in-market team is differentiated through content knowledge and proficiency
· Optimize infrastructure and collateral to support the end-to-end customer acquisition process, from pitch to opportunity sizing, pricing, diligence, partner development, and contracting
· Refine product messaging and positioning to ensure strong product-market fit alignment; channel customer feedback, buying behavior, and market trends to systematically inform marketing, product, and operational counterparts across the company
· Drive customer and market segmentation insights through research and analysis; develop strategies to tailor messaging and product capabilities to increase value and differentiation
· Train the in-market team on messaging and competitive intelligence
· Collaborate with internal teams, including other Growth leaders, product development, and operations, to understand the core business, industry trends, competitive landscape and customer needs
· Oversee the optimization of Salesforce to drive KPI insights, trend analysis, and forecasting
· Ensure tight discipline in responding to RFI/RFPs in a consistently differentiated manner
· Provide leadership and mentorship to the Growth Enablement and Operations team, fostering a high-performance culture
Desired Skill Set:
· Advanced degree (e.g., MBA) or equivalent relevant experience
· 10+ years of experience in product marketing and related sales operations functions, preferably in healthcare payer/provider services companies
· Proven track record of accomplishment on development and execution of marketing strategies
· Excellent communication and interpersonal skills, adept at navigating senior-level stakeholder discussions
· Experience building and developing team members
· Knowledge of the managed care and oncology market trends (both payers and risk-bearing organizations)
· Passion for healthcare and subscribed to the vision of value-based care
· Strong familiarity with risk-based contracting
· Thrives in an entrepreneurial, fast-paced environment with a collaborative and innovation-driven culture
· Travel Requirements: Willing to travel twice a month for meetings, site visits, and partnership engagements
Technical Requirements:
We require that all employees have the following technical capability at their home: High speed internet over 10 Mbps and, specifically for all call center employees, the ability to plug in directly to the home internet router. These at-home technical requirements are subject to change with any scheduled re-opening of our office locations.
Evolent is an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. If you need reasonable accommodation to access the information provided on this website, please contact [email protected] for further assistance.
The expected base salary/wage range for this position is $190,000-210,000. This position is also eligible for a bonus component that would be dependent on pre-defined performance factors. As part of our total compensation package, Evolent is proud to offer comprehensive benefits (including health insurance benefits) to qualifying employees. All compensation determinations are based on the skills and experience required for the position and commensurate with experience of selected individuals, which may vary above and below the stated amounts.Company Information
Location: Arlington, VA
Type: Hybrid