Content Marketing Writer

Content Marketing Writer

Your Mission As Content Marketing Writer

We’re looking for a Content Marketing Writer to create high-impact content that drives engagement, credibility, and conversions. In this role, you’ll craft compelling landing pages, email campaigns, web content, blogs, guides, infographics, and more — tailoring messaging for HR, marketing, and leadership audiences while maintaining a consistent brand voice. 

This is a hands-on role where testing, optimizing, and iterating is key. If you're a strategic, creative writer with a knack for driving conversions, we’d love to hear from you! 

Accountability & Impact:
In this role, you’ll...

Content Creation & Storytelling 

• Write and edit a variety of content formats, including guides, best practices, infographics, blogs, and articles to educate and engage. 
• Assist in scripting and developing video content that enhances brand storytelling and thought leadership. 
• Maintain a consistent brand voice, tone, and messaging across all content. 
• Work closely with marketing, research, and sales teams to align content with business objectives. 

Conversion Copywriting & Optimization 

• Write high-converting landing pages, email sequences, and web content that drive engagement and action. 
• Conduct A/B testing on landing pages, emails cadences, and CTAs to refine messaging and boost conversion rates. 
• Map and optimize customer journeys and marketing funnels to improve response rates. 
• Research and understand our ideal customer profiles (ICPs) and personas to craft messaging that resonates and overcomes objections. 
• Track and report on content performance metrics, using data to refine copy for better results. 

Research & Data-Driven Content 

• Collaborate with the People Science Team to transform research insights into actionable, engaging content. 
• Create informative, research-backed content that builds credibility and positions the brand as a thought leader. 

SEO & Content Optimization 

• Optimize content for SEO, including keyword research, meta descriptions, internal linking, and formatting to improve search rankings. 
• Use data and analytics to refine content strategies and enhance engagement. 

Corporate Communications & PR 

• Draft, distribute, and monitor press releases to increase brand awareness and industry visibility. 
• Assist in the preparation of speech notes and company presentation materials. 

What Your Bring to the Role:

• 5-7 years of experience content writing for a B2B audience, with the ability to adapt tone and style. 
• Bachelor’s degree in English, Journalism, Marketing, or related field/experience. 
• Command of the English language and AP Style, with strong attention to detail. 
• Effective communicative skills and the willingness to accept constructive feedback. 
• Experience creating content for multiple channels and formats, including digital, web, email, and paid media. 
• Ability to translate research findings into practical content. 
• Familiarity with SEO best practices. 
• Ability to manage multiple projects while meeting frequent deadlines. 
• Experience working on content management platforms, and specifically WordPress. 
• Working knowledge of media distribution sites, including PR Web and Business Wire. 

The ideal candidate also has experience writing for a human resources and executive audience.

Energage is a remote workplace with employees in various US locations. While our employees enjoy the flexibility of daily remote work, they are also given the occasional opportunity for in person interaction. Whether in our office in Exton Pa, or in a coworking space/out in their local area. This role is available for remote work in a variety of locations with some exclusions: 

• California 
• Massachusetts 
• New York City 
• Washington 
• Outside of the US

If you reside in one of the above excluded locations, we will not consider you for this role.

About Energage: 

Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 17 years of culture research and the results from 23 million employees surveyed across more than 70,000 organizations, Energage delivers the most accurate competitive benchmark available. With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture. For more information or to nominate your organization, visit energage.com or topworkplaces.com. 

Energage is committed to fostering a diverse and inclusive environment. We are proud to be an equal opportunity employer. Energage encourages all qualified candidates to apply, including those of any race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.