Content Marketing Manager

Edlink • Austin • Full-time

$70,000

per year

Startup Performance Analysis Social Media EdTech Technical Writing Brand Engagement SEO Austin Content Strategy Content Marketing

Job Description

Content Marketing Manager | On-Site in Austin

Who We Are:

Edlink takes on some of the toughest problems in educational technology. We help turn bad data into good data to make it fast and easy for learning platforms to integrate with school data systems. Our API helps over 60 million people at 5,000 districts & universities get access to the various learning platforms they use.

We're a small startup located in Austin, Texas (26 team members), but growing fast. We’re high-performing, and we tackle the problems that nobody else wants to take on. The ideal candidate will not just be an employee; they will be among the first few hires and will have the opportunity to contribute massively to the growth and direction of the organization as a whole.

If you're passionate about content marketing and eager to make a significant impact in the educational technology sector, we'd love to hear from you.

What You’ll Be Up To:

You’ll lead our SEO initiatives, produce high-quality content writing (including technical writing), and manage our social media presence. The ideal candidate will have a proven track record in these areas and be passionate about enhancing our brand's visibility and engagement.

Core Areas of Focus:

3 - 5+ years of experience in content marketing, SEO, and social media management.
Strong understanding of SEO best practices and tools.
Excellent writing and editing skills, with the ability to convey complex technical information clearly.
Proficiency in social media platforms and analytics tools.

Main Objectives:

SEO Management: Develop and implement effective SEO strategies to improve organic search rankings and drive website traffic.
Content Creation: Produce engaging and informative content, including technical documentation, blog posts, and articles, tailored to our target audience.
Social Media Management: Oversee and execute social media strategies to enhance brand awareness and engagement across various platforms.
Performance Analysis: Monitor and analyze content performance metrics, providing insights and recommendations for continuous improvement.

Who this role is perfect for:

Miss being around someone other than your plants, pets and family every day? We're an in-office team only hiring in-office roles.
Tired of selling something you don't believe in? Edlink is solving the hardest data problems in edtech and by doing so we make teachers and student's lives easier.
Have a "non-traditional" background? Maybe you didn't go to college. Maybe you haven't worked in awhile. Maybe your most recent work experience doesn't translate well to a resume. We don't care. If you've got the skills and we believe you're on a good trajectory and just need a chance to run, you'll have a darn good shot at the role.
Passionate about scaling & building teams? This role needs someone who’s excited to dig into building an environment where our company can help clients succeed.