Marketing Manager

THIS ROLE IS LOCATED ONSITE IN EL PASO, TX.

DATAMARK, Inc. is seeking an experienced Marketing Manager to join our innovative team. The Marketing Manager will play a pivotal role in developing and executing comprehensive marketing strategies that drive business growth and increase market share.

In this role, you will oversee a diverse range of marketing activities, including digital marketing campaigns, content strategy, social media outreach, and public relations. Your expertise will help promote our services effectively, reach targeted audiences, and nurture leads through the conversion funnel. The ideal candidate will have a proven track record in marketing management within a BPO or service-based company.

Key Responsibilities

• Analyzes the lead and working flow within the Marketing Department; and analyzes gaps in the business's data, consumer acquisition strategies, and data quality practices.
• Collaborates with the Finance Department to ensure the creation of accurate ongoing budget allocations for the Marketing Operations Department.
• Monitors internal costs and recommends changes to the Marketing Director as needed
• Manages technical aspects of key marketing systems (marketing automation, CRM, etc.) used to generate, distribute, and report on leads.
• Watches the market for new practices and technologies; and identifies ways to improve key marketing operations, processes, and workflows to enhance overall departmental efficiency and effectiveness.
• Develops and delivers key insights and recommendations on areas for improvement and optimization of the Marketing Department and marketing programs and campaigns that give the business a competitive edge over competitors in the market.
• Keeps management informed by preparing reports, preparing Marketing presentations, interpreting information, and making recommendations. Delivers regular reports to senior leadership.
• Defines key marketing metrics, manages the process of packaging these measurements into reports and dashboards, and maintains marketing campaign plans to facilitate effective reporting of programs and campaigns.
• Ensures smooth cross-functioning of different sub-department teams by managing staff to ensure goal completion and adherence to deadlines, researching and reporting on operational metrics, reviewing marketing plans, maintaining response operations, and maintaining industry ratings.
• Establishes and maintains processes within the department that guarantee best practices in lead and campaign management.

• Education Requirement:
• Bachelor’s degree in business or other equivalent experience
• Field Experience:
• At least 3 years of Marketing experience in a Contact Center or BPO company preferred
• Position Experience:
• At least 3 years of experience in a Marketing Manager or senior-level position
• Other Qualifications:
• Contact Center and BPO Market knowledge
• Expert level, hands-on experience with Salesforce.com
• Expert-level usage of all Microsoft Office applications, specifically PowerPoint and Excel
• Proven experience with reporting and data analysis
• Proven experience working on multiple projects simultaneously in a fast-paced, often-changing environment

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off
• Short Term & Long Term Disability
• Training & Development
• Wellness Resources
• Salary $80,000.00