Senior Marketing Manager (M/F/D)

Employment Status:

Time Type:

BUILDING A WORLD CLASS TEAM STARTS WITH YOU

At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place. It's been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes & related products today.

Headquartered in Canada, with a global footprint of more than 30 labs and offices across Europe, Asia and North America, CSA Group tests, inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety, performance and environmental impact.

Our employees take pride in making a difference in people's lives through the work that we do. We're looking for people like you to help make it happen.

Job Summary:

Working closely with Regional Senior Vice Presidents and translating objectives into strategies and marketing plans with Brand, Content and Channel Execution and Marketing Operations, the Senior Manager Marketing (m/f/d), will set the strategic marketing direction for their respective regions. The ideal candidate will be strategic, analytical, and experienced in managing a geographically dispersed marketing operation. They will oversee the development of regional marketing strategies tailored to the nuances of our key markets, while leveraging Global marketing segment strategies, campaigns and program tactics, to efficiently deliver programs on time and on budget. This role also is responsible for assessing the success and impact of campaigns in these markets using data analysis, trend and segmentation analysis to assess projected ROI. This role requires cross-functional collaboration both within and outside the organization in order to effectively leverage internal expertise as well as external vendors to effectively deploy digital and offline marketing medias (e-mail, social media, search, direct mail, web, display, collateral, etc.) as well as media relations in order to implement new and innovative regional marketing strategies.

Your responsibilities:

• Responsible for the creation of the annual strategic marketing plan for the region that aligns with and support acquisition/retention/growth plans and YOY growth targets
• Supporting and influencing global Commercial Unit marketing strategies in support of Regional business plans
• Establish ROI metrics and benchmarks for each marketing program/initiative to deliver plan growth across regions Program Development, Management & Execution
• Evolve and articulate the CSA Group’s value proposition within each regional market, tailored to each GBU, through research, journey-mapping, customer insights
• Devise strategies to leverage and grow customer relationships, to increase appeal to wider prospect group and substantially grow existing base Determine high value target growth segments and align content, communication and target messaging to deepen customer relationships and enhance opportunities for cross-selling
• Manage the team, leveraging global resources, in the end-to-end program design and delivery of all activities, including email, web, digital, CRM-Lifecycle, Inside Sales Channel, Cross-Upsell, Reward and Recognition and portfolio growth initiatives
• Work with Marketing Data Analyst to access the necessary data to assess the success of campaigns and initiatives
• Working closely with the Marketing Centers of Expertise (GMO and Communications) teams to ensure the experience, support processes and systems enable the customer experience throughout the acquisition journey is optimized and ensures success
• Reporting of upcoming campaign and initiatives across regions, including how Global marketing campaigns are delivered.
• Uncover insights, improvements and recommendations based on plan measurement § Ongoing reporting/monitoring/testing of automated programs ensuring optimal performance Budget Management
• Manage annual regional marketing budgets to ensure they are on track
• Reconcile forecasted spend vs. actual each month
• Monthly reconciliation of team budget expense vs. SAP actuals to ensure alignment
• Develop business cases for additional budget allocations for ad-hoc and/or new campaigns that are not a part of the annual strategy
• Manage regional vendor relationships including advertising & media agencies to ensure initiatives are executed on time and within budget

Your qualifications:

• College/university degree in business administration, marketing, communications or equivalent experience in a sales/marketing and/or communications department.
• 10 to 15+ years Industry and/or B2B experience in category management, brand management, trade marketing or sales considered an asset.
• 10+ years of demonstrable success in similar roles looking at progressive advancements in role and responsibility
• Preference for database marketing and agency experience in B2B industry targeting Commercial Units
• Effective Communication with strong written, verbal skills in English and German
• Passion for marketing, brand building and ability to articulate a compelling narrativ

​What we offer:

• Innovative company with great growth potential and opportunities for employee participation
• Internal networking with global experts
• On-site presence is required. Partial home office is possible.
• Attractive compensation package
• Company pension plan
• Wellness program for a relaxed work-life balance
• Permanent direct employment and a future-proof job

CSA Group is an Equal Opportunity Employer and is committed to diversity, equity, and inclusion.  We prohibit discrimination and harassment of any kind based on any grounds stipulated by applicable laws. We are an organization where opportunities are based on skills and abilities, and differences are respected and valued.  Please contact us at HREurope@csagroup.org if you require accommodation in the interview process.