Head of Demand Generation

Broccoli is building the AI-native operating system for home service businesses. Running a plumbing or HVAC company is chaotic—calls, scheduling, dispatch, follow-ups, marketing. We automate all of it so contractors can focus on what they do best: serving customers.

Our AI agents handle both revenue and ops—answering phones 24/7, booking jobs in real time, following up on leads, and alerting techs when emergencies hit.

We’ve grown from 0 to 200+ contractors in under a year, raised an unannounced round led by a Tier 1 VC to take on one of the biggest labor automation opportunities in the country.

Our Culture

We move fast. We talk to customers every day.

At Broccoli, we value:

• Customer Empathy – We feel our customers' pain and build with their problems in mind.

• Speed – We move fast because speed forces simplicity and sharp focus on what truly matters.

• Humility – We stay humble, let the work speak, and never assume we have all the answers

What You’ll Own

We’re looking for a pipeline-obsessed, execution-driven Head of Demand Gen to build and scale a machine that brings contractors in the door — not just traffic, but revenue-qualified leads. You’ll work directly with the CEO and Sales team to build a GTM engine that fuels our next phase of growth.

Your Core Responsibilities

• Design and execute demand generation campaigns across outbound email, events, referrals, and direct mail to drive pipeline from home service contractors.

• Own and optimize the funnel from lead capture to qualified demo — including landing pages, nurture sequences, and post-event follow-ups.

• Experiment with differentiated GTM motions, including non-traditional outbound, tradeshow stunts, and channel-specific acquisition plays.

• Build and manage the SDR team to ensure consistent top-of-funnel execution, including scripting, tooling, and performance tracking.

• Report on key metrics (pipeline, SQLs, CAC, conversion rates) and continuously improve efficiency across every stage of the acquisition funnel.

You Might Be a Fit If You

• Have 5+ years in B2B demand gen, ideally at a fast-growing SaaS company

• Have personally launched and scaled outbound email and event-based acquisition

• Know how to move fast without waiting for perfect systems

• Have worked with home service contractors or other SMB verticals (nice to have)

• Are relentlessly focused on pipeline — you care about revenue, not vanity metrics