Director, Marketing- US Oncology

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Summary:

Join us as we expand our cutting-edge Oncology marketing organization. This individual will drive launch preparations in the US, a top priority asset for BMS, including the development of strategy & messaging, cross-functional plans, segmentation & targeting as well as insight generation. The individual will work closely with, mentor and develop other junior members of the team.

Responsibilities:

Brand Launch Strategy and Planning

• Lead strategy development
• Lead channel strategy and plan development – considering business objectives, patient journey, patient/HCP dynamics, clinical trial data and market dynamics.
• Lead development of core messaging for HCP segments;
• Lead development of Media plans (mass media, digital, targeted), working closely with Media Agency and Media Hub.
• Lead budget prioritization across commercial functions.
• Developing and implementing local business plans in collaboration with regional business directors (RBDs), regional and local congress/scientific meeting planning and thought leader engagement nationally and regionally.

Execution, Measurement & Optimization:

• Successful and timely execution of plans and tactics
• Robust measurement, evaluation, and optimization plans and tactics.
• Strong budget management

Matrix team leadership and Cross functional/Team/ Enterprise wide collaboration

• Partner with medical and MAx to pull through strategy across all channels
• Partner with OCS and WCE team to develop stakeholder engagement plans (branded & unbranded)
• Ensure strong alignment CART marketing strategy and plans to bolster BMS’ MM Franchise
• Lead planning with Market Research and Business Analytics teams to drive timely analysis and competitive assessments to apply to strategy and budget prioritization and decision making.

People management & Leadership

• Develop and grow junior members of the Marketing Team

• Actively participate in overall Oncology Marketing talent management discussions and initiatives.

• Work closely with leadership to drive overall culture in US Oncology Marketing
• Other responsibilities, including Oncology level responsibility for specific workstream, may be assigned.
• Conduct and ensure all aspects of business in compliance with BMS’s values, policies, SOPs, and the laws, regulations and codes that apply to our business.

Qualifications:

• BA degree or equivalent is required
• Minimum 8 years of relevant marketing brand management experience or equivalent (Multiple Myeloma or other oncology experience a plus)
• Experience launching products in the US or internationally strongly preferred (particularly in Oncology)
• Experience managing, executing, and evaluating media (including mass media, digital, and targeted channels).
• Experience leading multi-functional teams to accomplish specific objectives and goals
• Experience in managing external resources and partners, including Advertising agencies
• Demonstrated experience using primary and secondary market research to identify insights to inform strategy, messaging, and creative development
• Strong verbal and written verbal communication skills
• Strong organization and prioritization skills
• US Market Experience preferred

The starting compensation for this job is a range from [copy/paste hiring guidelines $200,000-$244,000, plus incentive cash and stock opportunities (based on eligibility).

The starting pay rate takes into account characteristics of the job, such as required skills and where the job is performed. 

Final, individual compensation will be decided based on demonstrated experience. 

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.

Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following: Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Parental, caregiver, bereavement, and military leave. Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources. Other perks like tuition reimbursement and a recognition program.

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

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