Marketing Manager

BOUSSIAS Media is seeking a highly skilled and motivated Marketing Manager to join our growing team. The ideal candidate will play a vital role in developing and executing marketing strategies to promote and distribute our newsletters and magazines, ensuring they reach the right audience effectively.

Responsibilities

• Develop and implement comprehensive marketing strategies to promote newsletters and magazines across digital platforms, including websites, social media, and email campaigns.
• Create engaging and compelling content tailored to the target audience and aligned with overall marketing goals.
• Monitor and manage media relations, ensuring positive coverage and maintaining a strong brand presence.
• Plan and organize promotional activities and presence at trade expos and industry events to enhance brand visibility.
• Oversee the management of various social media platforms, including content creation, scheduling, and publishing.
• Analyze data and metrics related to content performance, engagement, and conversions.
• Utilize tools like Google Analytics, social media insights, and other tracking platforms to monitor and optimize content performance.
• Collaborate with cross-functional teams to ensure cohesive and effective marketing efforts.
• Manage subscriber acquisition and retention strategies for newsletters and magazines.
• Coordinate with editorial and design teams to ensure content aligns with marketing objectives and brand guidelines.

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in marketing, publishing, or content creation, preferably in a B2B environment.
• Knowledge of Marketing Management Systems such as Salesforce – Marketing Cloud is an asset.
• Familiarity with social media management tools and analytics to track performance.
• Excellent written and verbal communication skills in both Greek and English.
• Strong project management and organizational skills.
• Creative mindset with the ability to generate engaging content ideas.
• Exceptional writing, editing, and proofreading skills with attention to detail.
• Ability to work collaboratively within a team.
• Comfortable working with deadlines and managing multiple projects simultaneously.
• Experience in managing and growing newsletter subscriptions and magazine readership is a plus.

What’s in it for you:

• A fast-paced work environment at a leading, trend-setting company with pioneer products
• Remuneration according to your skills and experience
• Ongoing learning opportunities and free participation in BOUSSIAS events / conferences