Director of Marketing

We’re the nation’s favourite heating brand, here to warm up people’s homes, lives, and futures. 

From boilers, hybrids and heat pumps to solar thermal and smart controls, we’re giving our customers plenty of choice. With cutting-edge tech and research, we’re right in the thick of the drive for a better future of home heating.

It’s not all tools and tech. People are the real heart of our company. We connect with our customers to deliver genuinely helpful support, and we care about our employees and give them enriching careers. We work hard, we work together, and we work with a cause – delivering brilliant customer support and exceptional engineering. 

As an organisation of more than 1,600 employees, we also take our role in the communities we serve seriously. From giving away free heating systems for community spaces, to our charity, education, and volunteer work – we’re no strangers to rolling our sleeves up, getting stuck in, and helping out. 

If that sounds like something you’d like to be a part of, we’d love to meet you. 

Come and work #LikeABosch at Worcester Bosch.

We are excited to offer you the opportunity to join our Marketing team as a Director of Marketing!

Our Marketing function is at the heart of the Worcester Bosch brand – a powerhouse team with multi-channel
capability spanning brand, digital, customer loyalty, CX, events, insights, CRM, apps and more! We're
responsible for shaping how our brand shows up across the UK market to homeowners, installers, merchants,
and stakeholders alike. With a £10m+ annual budget, our remit covers everything from national campaigns to
strategic brand positioning. We work closely with the sales teams across private & domestic, projects & key
accounts, and merchant/distribution channels to ensure our go-to-market approach is fully integrated. While we
operate autonomously, we collaborate with central Bosch teams to uphold global brand standards and where
needed, challenge them. This role will report directly to the Sales & Marketing Director and form part of the
senior leadership team, playing a key role on the UK board.

In this role, you will be responsible for:

• Leading the strategic direction of all marketing activities across the Worcester Bosch brand, including digital, brand, communications, loyalty, events, PR, CX etc.
• Delivering fully integrated B2B and B2C marketing campaigns across multiple channels, including digital platforms, CRM, website, e-commerce, email, social media, app development etc.
• Managing a multi-functional marketing team with 40+ employees across various disciplines.
• Shaping and delivering the annual marketing plan aligned to business goals, sales performance and future growth strategies.
• Working closely with Sales, Product, Training and After Sales teams to ensure alignment of message and approach to market across installer, merchant and end-user audiences.
• Acting as a brand leader and guardian by delivering innovation within the boundaries of global brand guidelines while being brave and disruptive in execution in a highly competitive and rapidly changing landscape.
• Managing a substantial marketing budget (£5m+), ensuring ROI and effectiveness across all spend. Mapping and disrupting the value chain, utilising dynamic segmentation, targeting and positioning to deliver key objectives.
• Working with Bosch global teams to align brand and digital strategy, ensure Bosch compliance and regulations, while influencing change to meet UK market needs.
• Presenting marketing strategy and campaign results to key stakeholders from departmental teams to senior leadership and key customers with confidence and clarity.
• Building and nurturing a high-performance marketing culture with a strong focus on collaboration, innovation, and customer insight.

Interested? Upload your CV today!

Our ideal candidate must have:

• Ability to manage significant budgets (£5m+ annually) with clear ROI and KPI measures.
• Experience working with or within large corporate environments and within strict brand guidelines.
• Board-level communication skills with the ability to present strategic plans and performance with impact.
• A degree in Marketing, Business, or equivalent commercial discipline.

Our ideal candidate should have:

• A strategic mindset with the ability to translate research and long-term business goals into compelling marketing initiatives.
• A track record of successfully navigating both structured corporate settings and fast-paced, changeable environments.
• A collaborative leadership style that brings teams with them, influencing upwards, downwards and sideways.
• The courage to challenge the norm while maintaining brand integrity.
• Strong commercial awareness and the ability to work cross-functionally, especially with Sales and Product.
• A passion for customer experience, innovation and data-driven decision-making.
• An appreciation of the role of marketing in driving commercial outcomes, not just awareness.
• Industry experience is not essential but skills, experience and demonstrated ability to challenge the norm in evolving businesses/industries is desirable.

Deadline for Applications: 16.06.2025 - Please note, we reserve the right to close this vacancy at any time so we encourage candidates to submit their applications as soon as possible.

Working Hours: 39 hours per week – standard working pattern of 08:00 – 17:00 Monday to Thursday and 08:00 – 16:00 Friday with a 1-hour lunch break

Working with us comes with the following benefits:

• Hybrid working options available
• 25 days annual leave per year plus bank holidays (pro-rata for your first year)
• Eligibility for our Company Performance Bonus
• Enhanced pension contributions
• Access to the Perkbox and My Benefits platforms giving access to discounts, group income protection and death in service benefits
• Employee Assistance Programme and Virtual GP
• Discounts on products from across the Bosch Group
• Subsidised onsite café and canteen
• Health & well-being support including: over 200 trained mental health first aid champions
• Access to Bosch Social Club membership offering you and up to 5 friends and family discounts on excursions and events
• Volunteering days
• Policy to support growing families
• Access to self-service training platform containing over 200 Bosch approved programmes
• Networking opportunities across Bosch UK including a mentoring programme
• And more!