Growth Marketing Manager, Search

Berry Street is a business-in-a-box platform enabling registered dietitians to start and scale private practices that accept health insurance. We provide all of the software needed to run a thriving practice and administrative services like insurance contracting, eligibility verification, customer support, claims billing, and even patient acquisition.

The Opportunity

Berry Street is tackling America’s most comprehensive health crisis: food. More than half of Americans are struggling with their relationship with food, are clinically overweight, or suffer from a chronic condition linked to their diet.

Nutrition therapy is clinically proven to make a difference, and most commercial health insurance plans cover it at $0 out-of-pocket. Berry Street empowers registered dietitians to launch and grow in-network private practices. We’re creating game-changing technology to build America’s largest dietitian network and ensure that anyone can access the help they need.

Since launching in January 2023, we’ve grown to over 1,100 providers on our platform and tens of thousands of patients served, across all 50 states. We’re a Series B company backed by top VCs like Northzone, Sofina, and FJ Labs, as well as angel investors like the founders of Revolut, Spring, Grow Therapy, and Unified Vision.

About the Role

We’re looking for a search marketing expert to take full ownership of our Google Ads program. You’ll lead strategy, day-to-day execution, and ongoing optimization as we bring the channel in-house and work to significantly scale its impact in our marketing mix. This role is responsible for everything inside Google Ads—campaign builds, bidding logic, search term and match type management, tracking, and performance improvement. In addition, you’ll oversee our SEO efforts and help grow our presence in organic search.

Key Focus Areas

• Own paid search strategy and execution across Google Ads. Forecast and allocate budget, structure full-funnel campaigns, write and test ad copy, manage negative keywords, and optimize daily to hit CAC and ROAS goals.
• Stay current with new Google Ads campaign formats and run rapid experiments to help scale Google into a leading performance channel for Berry Street.
• Build and iterate on high-performing landing pages tailored to paid search keywords. Collaborate with Design, Growth, and CRO to test layouts, CTAs, and messaging.
• Maintain account hygiene and diagnostics. Ensure clean conversion tracking, attribution, and performance data. Monitor impression share, quality score, search terms, and bidding logic.
• Oversee SEO and organic search growth. Shape strategy and content direction with support from external partners and freelancers, ensuring organic search complements paid efforts.
• Share insights across Growth, Product, and Data Analytics. Regularly distill performance learnings from both paid and organic search to inform broader acquisition strategy.

• 4–6 years of hands-on Google Ads experience, ideally for B2C or DTC brands.
• Proven track record of optimizing campaigns toward CAC, ROAS, and LTV across high-volume paid search accounts.
• Deep understanding of account architecture, keyword match types, bidding strategies, and ad extensions.
• Experience building and testing landing pages that convert—collaborating with Design and CRO teams.
• Familiarity with attribution models, Google Tag Manager, server-side tracking, and diagnostic tools (Search Console, GA4, etc).
• Foundational knowledge of SEO and content marketing principles, and an interest in expanding that skill set.
• Comfort in fast-paced, test-and-iterate environments, with the ability to manage multiple experiments and balance short- and long-term performance goals.
• Clear communicator with a structured approach to performance reporting and cross-functional collaboration.

• The chance to drive impact within the healthcare landscape from day one
• Comprehensive health insurance plans, including dental and vision
• Spacious and light-drenched Madison Square Park office ☀️
• Generous PTO 🏖️
• 401k with match 💰
• Citibike membership 🚲
• Unlimited dietitian care 🍓
• Continuous learning opportunities
• Competitive salary
• The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities