Product Manager I

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process.

We invite you to view the opportunity below.

Under management direction and as part of a goal-driven, analytical team, the Product Manager I is responsible for managing and analyzing the performance of assigned Consumer or Business Products. Key responsibilities include:

Core Product Management – overseeing product creation, development, enhancement, maintenance, and portfolio planning.

Applied Product Management – collaborating with stakeholders on go-to-market strategies, including pricing, finance, marketing, distribution support, forecasting, reporting, and performance metrics, while ensuring compliance.

The role requires close coordination with teams across Technology (legacy and digital), Marketing, Data, Compliance, Operations, Customer Care, Risk, Legal, and Customer Experience. Ongoing communication with Digital and Branch Banking is essential to align with competitive, regulatory, and strategic developments.

This person will also:

• Develop and bring new products within the category to market. Manage product lifecycle, roadmap and enhancement schedule.

• Collaborate to ensure capacity and resources from technical and go-to-market partners. Build out business benefits for product changes and align data and reporting metrics to measure performance.

• As needed, identify potential external providers, conduct due diligence, negotiate agreements, and report on service level agreements.

• Collaborate with Retail channel owners on product sales and support channel strategies. Communicate product information to sales force and product support functions.

• Review and recommend enhancements to product related training in support of these strategies.

• Ensure product set meets all compliance requirements. Implement product modifications required by systems and regulatory changes.

• Develop promotional concepts with Marketing Advisory or with external vendors if applicable (including acquisition, retention, share of wallet, utilization and activation programs), drawing on research and analysis provided by Corporate and Business Intelligence or outside research.

• Collaborate with Finance and Vendors where applicable to ensure data for comprehensive product reporting is available. Leverage research (see above) and internal product information (sales, profitability) to provide detailed product performance analysis.

• Coordinate product research (market, customer, vendor, and internal partners) and analysis to identify key trends. Conduct competitive analysis and define competitive parity and competitive advantage and continually pursue new and innovative fintech trends.

• Define the Product Value Proposition and initiate measures to ensure competitive position of company’s product set.

• Identify opportunities to enhance product financial contribution (e.g. fee review, opportunities to reduce product delivery cost).

• Inform, facilitate, and lead where applicable product design and functional discussions, leveraging appropriate decision-makers.

• Participate in creation and ongoing management of overall product portfolio strategy (synthesized product plans) and translate into underlying individual product plans.

• Develop succinct communication and lead presentations to all levels of internal audiences.

Education

• Bachelor's Degree or equivalent combination of education and experience in Business or Marketing. Required

Experience

• 2-4 years Marketing and/or Product Management with meaningful exposure to various consumer and business markets. Required

In addition to core traditional benefits, we take pride in offering benefits for every stage of life. 

• Retirement savings including both 401(k) and Pension plans. 

• Paid time off to volunteer in your community. 

• Opportunities to connect with others through our diversity-focused Colleague Resource Groups. 

• Competitive salaries with professional development and advancement opportunities. 

• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.  

• Personal banking, loan, investment and insurance benefits. 

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois and Minnesota and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook, LinkedIn and X. 

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline.

Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact leavesandaccommodations@associatedbank.com if you need an accommodation at any time during the process.

Associated Banc-Corp is an Affirmative Action and Equal Opportunity Employer. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish. Know Your Right to Work English or Spanish.

Associated Bank is Pay Transparency compliant.

The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.