Marketing Coordinator

Description

Since 1984, we’ve dedicated ourselves to ensuring every animal has the quality of life they deserve – a life worth living. Now, we go beyond our walls to help create a more humane community for pets and the people who love them.

Asheville Humane Society is a 501(c)(3) non-profit organization. We do, however, hold the County contract for animal sheltering. This means that we are the open-admission shelter for all Buncombe County animals.

Position Summary

The Marketing Coordinator supports the execution and coordination of marketing activities on behalf of AHS. All initiatives are executed to educate the public, increase engagement, and inspire generosity and action through a cohesive public understanding of Asheville Humane Society.   

Schedule: The Marketing Coordinator is a full-time position (40 hours/week) that will generally work from either the AHS Adoption Center or the AHS Administrative Offices at River Ridge. 

Compensation & Benefits: The compensation for the Marketing Coordinator starts at $19.00/hour. AHS is pleased to offer a competitive and comprehensive benefits package to full-time employees that includes: medical, dental, and vision insurance, a Simple IRA plan with up to 3% company match, 18 days of PTO in the first year, paid holidays, pet prescription discounts, and more! Benefits are available after 60 days of employment.

Key Responsibilities

• Effectively plan engaging and trending content for newsletters, letters, emails, campaigns, and social media with Fundraising & Engagement team members and under the advisement of Senior Manager of Communications & Marketing. 
• Meet with Senior Manager of Communications & Marketing weekly to ensure a cohesive and thorough strategy and alignment across initiatives. 
• Handle and photograph animals for content as needed. 
• Create compelling and engaging videography.  
• Monitor social media channels and respond tactfully to sensitive questions and messages. 
• Implement strategic social media plan and monitor comprehensive key performance indicators. Monitor engagement levels on social media. Create and analyze monthly social media reports.  
• Work closely with Fundraising & Engagement team members to appropriately recognize local partners, sponsors, and grantors by sharing, tagging, or reposting related social media content. 
• Read, write, and edit copy, ensuring that all content is aligned with our brand voice. 
• Deploy a consistent, excellent brand and user experience throughout our marketing channels. 
• Assist with events as needed. Attend TV and radio promotions with adoptable animals as needed. 
• Adhere to prescribed naming conventions, file management, and project management systems. 
• Perform other duties as assigned. 

Requirements

• High School Diploma or GED Equivalent required. 
• Bachelor’s in related field preferred (Communications, Marketing, Public Relations, Professional Writing, etc.). 
• A working understanding of a Wordpress website.  
• Knowledge of branding and best practices for marketing, including through social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, etc. 
• Experience with Sprout Social, Canva, photography and videography preferred. 
• Highly creative with experience identifying target audiences and devising marketing campaigns that engage, inform, and motivate. 
• Experience copywriting in a professional setting. 
• Experience with public speaking and on-air interviews. 
• Ability to work independently, balance multiple projects, and meet deadlines. 
• Strong computer skills with proficiency in MS Office, Canva, and familiarity with designing e-newsletters with related software. 
• Willingness to learn and utilize AHS software such as Raiser’s Edge and Luminate. 
• Willingness to learn proper animal handling skills and become Fear-Free Certified.