38218760789 - Amazon PPC Specialist

We are hiring a full-time Amazon PPC Specialist to manage and optimize advertising campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display. This is a virtual position that requires strong analytical skills, attention to detail, and experience in Amazon Ads. You will be responsible for driving ad performance, improving ROI, and contributing to the overall success of our product listings.

Key Responsibilities:

● Keyword Research

Conduct in-depth research using both tools and manual methods to identify relevant, high-volume, and long-tail keywords.

● Campaign Creation

Set up and structure campaigns, including manual, automatic, and product targeting types.

● Budget Management

Allocate and adjust daily/monthly campaign budgets to maximize returns on ad spend.

● Bid Management

Continuously monitor and optimize keyword, placement, and product bids to meet performance goals.

● Ad Copywriting

Create compelling headlines and ad copy for formats like Sponsored Brands where applicable.

● Performance Analysis

Track and analyze key PPC metrics such as ACoS, CTR, CPC, and more to measure success.

● Campaign Optimization

Take action on performance data by pausing underperformers, testing new strategies, and refining targeting.

● Reporting

Provide detailed reports on campaign performance with actionable insights and improvement recommendations.

● Product Listing Optimization

Collaborate with other teams to enhance product titles, images, and bullet points to improve PPC outcomes.

● Platform Updates

Stay up-to-date on Amazon Ads platform changes and adapt strategies accordingly.

● Team Collaboration

Work closely with branding, inventory, and marketing teams to align advertising with business goals.

● Competitive Analysis

Monitor competitor ads and strategies to inform and adjust your campaigns.

● ACoS Management

Focus on maintaining or improving ACoS to ensure advertising profitability.

● A/B Testing

Regularly test bidding strategies, ad copy, and keyword selections to identify best performers.

● Feedback Monitoring

Review product feedback and ratings to detect trends that may impact ad performance.

● Scaling Campaigns

Identify opportunities to increase spend on high-performing campaigns while maintaining profitability.

● Other PPC-Related Tasks

Handle any additional duties related to Amazon PPC as needed.

• Minimum 1 year of experience managing Amazon Ads campaigns.
• Proficient in keyword research tools and Excel/Google Sheets.
• Strong understanding of PPC optimization and analytics.
• Fluent in English with excellent communication skills.
• Organized, self-motivated, and able to work independently.